Sport News 09/2025 🗞️

I was focused on the end of my internship for the past 5 months, but the newsletter is back! It’s aimed at people working in the sport industry, with Marketing, Business and cool News you might have missed.

Major News 📰

Katie Ledecky addresses the Stanford Class of 2025. (watch)
Stephen Curry is bringing his elite athlete insights to Google products. (read)
Naomi Osaka Wins a 2025 US Open Match in an "Extra" Nike Tennis Dress and Matching Sneakers. (read)
The NFL announces rules changes for the 2025 season. It looks like a commercial. (watch)
Gout, 17, sets Australian record at Golden Spike. (read)
Three Scottish brothers set new world record for 9,000-mile row across Pacific Ocean. (read)

Playbook 📖

Yes, talent matters. But talent has a broad definition. Most of the time, it’s not about having a gift. It’s about having grit. In tennis, like in life, discipline is also a talent. And so is patience. Trusting yourself is a talent. Embracing the process - loving the process - is a talent. Managing your life, managing yourself. These can be talents, too. Some people are born with them. Everybody has to work at them.

- Roger Federer on the kind of talent you can practice.

Olympism 🕊️

The IOC has released their first edition of Olympic Pulse, with already more than one thousand subscribers. (follow)
The Olympic Studies Center released a list of Olympic Related-Conferences (link) and the Official Report of 2024 Paris. (link)
The LA28 Olympic & Paralympic Games Organising Committee has unveiled its Impact and Sustainability Plan. (link)
The Rio Olympic Museum officially opened its doors on 3 August. (read)
Trump names himself chair of LA Olympics task force. (read)
Japan FTC hits Dentsu, others with 3.3 billion yen penalty over Tokyo Olympics bid-rigging.
Michael Phelps, Jay Glazer bonded over mental health. It became a star-studded support system. (read)
How Mikaela Shiffrin got put back together for another run at Olympic glory. (read)

Sport Business 💸

Bundesliga hands UK media rights to Sky Sports, BBC, Amazon and Mark Goldbridge. (read)
Linkedin post from Caleb Pepperday about the financial stress of NFL players. (read)
Tennis icon Roger Federer becomes seventh ever billionaire athlete, Forbes says. (read)
Revealed: gambling logos and ads seen up to every 13 seconds during big sports games in US. (read)
Enhanced Games file $800M lawsuit against critics. (read)
Nike to lay off about 1% of corporate staff in its latest effort to refocus the business. (read)
Why Rich People Only Attend NBA Games. (watch)
Italy is one win away from women’s Euro final, 3 years after players were permitted to turn pro, by APNews. (read)
Michael Johnson’s Grand Slam Track: $19m shortfall, unpaid athletes and a lost backer. (read)
Charles Leclerc And Team Turn SIDEQUEST From Side Project To Studio, by Forbes. (read)

Bad Buzz ⏰

Les joueuses du club de volley de Genève menacées de mort et de viol après une défaite. (read)
Reporter mixes team captain during interview after a jersey swap. (watch)
Rugby player banned for telling female referee to ‘get your baps out’. (read)
Female Wimbledon star lifts up skirt as she is questioned over breaking all-white dress code. (read)
On match point Daniil Medvedev berates umpire, riles up US open crowd which proceeds to boo for 6 minutes, successfully breaking concentration of opponent. (watch)
'I was knocked unconscious 13 times playing rugby. (read)
Grown man blasted for snatching players’s hat from a little kid at the US Open. (watch)
WNBA sex toy incidents may be linked to cryptocurrency group’s money scheme. (read)
Real Madrid x Pachuca - Referee signalled the racism protocol sign after an incident involving Gustavo Cabral and Rudiger. (watch)
All 5 former Hockey Canada players found not guilty of sexual assault. (read)
Feds arrest ex-NBA star Arenas for alleged ‘high-stakes illegal poker’ at Encino mansion. (read)
Tackling online abuse at UEFA Women’s EURO 2025: Here are the insights from the tournament. (read)
British tennis star not looking at her phone after Wimbledon loss due to 'abuse from gamblers'. (read)

Sports Marketing 🎯

The New Dodgers Celebration Explained In 65 seconds. (watch)
A swiss-german instagram advertisement from Helvetia.schweiz with Swiss-ski athletes that I appreciated. (video)
Google signs Stephen Curry to pitch its Pixel, health, and AI gear. (read)
FanDuel teams up with exchange operator CME for event contracts push. (read)
Special Olympics Great Britain Appoints Sonic Branding Company, WithFeeling. (read)
Campaign Trail: Nike shows the life of the mind with skater Nyjah Huston. (read)
Uber Eats Kicks Off New Sky Sports Partnership Season In Style. (read)
Angel Reese on Her New Reebok Shoe, ‘Mebounds,’ and Being Unapologetically Herself. (read)
Vertical video killed celebrity endorsement. (read)
These Nike Sneakers Come With a Milk Makeup Lip Balm to Match. (read)
Dove seeks Underarm Ambassador for US Open. (read)
Josh Allen Is Snickers' Latest Quarterback for Long-Running "You're Not You..." Play. (watch)
Bud Light brings back team cans, launches ‘Parachute’ campaign to kick off NFL season. (read)
Barbie Joins Women's Hockey Team With Assist From Tim Hortons. (read)
Liverpool’s new kit: How Adidas launched 10-year deal – and what’s our verdict? (read)
NFL Names Abercrombie & Fitch Official Fashion Partner in Multi-Year Pact. (read)
How Frances Tiafoe Captures the US Open Spirit with Grey Goose. (read)
The Legacy of Maria Sharapova’s Little Black Tennis Dress, by Nike. (read)
How Celsius is building on brand campaign success with college football. (read)
Scary Good: Cole Palmer, by Nike Football. (watch)
Lewis Hamilton Just Launched a New Non-Alcoholic “Mezcal”. (read)
Serena Williams Goes Public With GLP-1 Use in Ro’s Push to Normalize Weight Loss Drugs. (read)

Sport Tec 🖲️

The Los Angeles Dodgers Grounds Crew - ft. Mookie Betts, Alex Vesia and Emmet Sheehan. (video)
ATP ball centralisation: A new era of consistency. (watch)
Ski jumping’s suit-cheating saga rolls on as 5 Norwegians are charged over manipulation. (read)
NFL’s first virtual measurement. (watch)

Sport Docs 🍿

Why We Still Don't Really Know Who's Good at Football - Entanglement Analysis. (watch)
F1 Pit Stops Explained. (watch)
The New York Open 2028: Failure From Day 1. (watch)
Why tennis slowed down on purpose, by the Athletic. (watch)
15 Years Stronger, The Return to Western States, by Kilian Jornet. (watch)
When Zinedine Zidane Walked Like a King and Played Like a Poet. (watch)
I got destroyed by the Worlds Best Female Climber Janja Garnbret, by Magnus Midtbø. (watch)
I Investigated a UK Gym That’s Disappearing, by Will Tennyson. (read)
How Soccer Match-Fixing Actually Works, by Insider. (watch)
Found this gem: Spurs Philosophy System Basics by Gregg Popovich. (watch) and a documentary about Popovich. (watch)

Sport Highlights ⚡

National Yo-yo champion 2025 Connor Seals. (watch)
The cheekiest tennis shot you've ever seen? by Corentin Moutet. (watch)
Jumping Over A Moving F1 Car, by RedBull. (watch)
Never give up, kids playing table tennis. (watch)
This boccia throw by an old Uruguayan man couldn't possibly be more precise. (watch)
Jhoan Duran Has The Best Entrance In All Of Baseball. (watch)

Happy Sports 🩵

Funniest Moments from EURO 2025, The Lionesses Are Comedy Gold. (watch)
Michael Phelps teaches NFL Ravens how to swim. (watch)
Brittany Force runs 343.16 MPH in 1000 feet (552.26 KM/H in 305 metres), obliterating the old record of 341 MPH. (watch)
Former West Coast player Mitch Brown becomes first openly bisexual man in AFL history. (read)
Steve Carell re-creates LeBron's decision with Paul Rudd at the 2010 ESPYS. (The comedy video and the original video)
Team India Cricket Star Jasprit Bumrah Teaches NFL Star Micah Parsons How to Play Cricket. (watch)
Nick Gallo unfazed as Thunder players pile towels on top of him during interview. (watch)
Olympic gymnast Suni Lee brings doctor as her date to 2025 ESPYS. (watch)
Tour de France Drinking Raids: When the riders used to stop at cafes and take what they wanted. (read)
Major League Baseball appoints first female umpire in historic move. (read)