Newsletter de l'Agence 09/2025 🗞️

I was focused on the end of my internship for the past 5 months, but the newsletter is back! It’s aimed at people working in the sport industry, with Marketing, Business and cool News you might have missed.

Major News 📰

• Katie Ledecky addresses the Stanford Class of 2025. (watch)
• Stephen Curry is bringing his elite athlete insights to Google products. (read)
• Naomi Osaka Wins a 2025 US Open Match in an "Extra" Nike Tennis Dress and Matching Sneakers. (read)
• The NFL announces rules changes for the 2025 season. It looks like a commercial. (watch)
• Gout, 17, sets Australian record at Golden Spike. (read)
• Three Scottish brothers set new world record for 9,000-mile row across Pacific Ocean. (read)

Playbook 📖

Yes, talent matters. But talent has a broad definition. Most of the time, it’s not about having a gift. It’s about having grit. In tennis, like in life, discipline is also a talent. And so is patience. Trusting yourself is a talent. Embracing the process - loving the process - is a talent. Managing your life, managing yourself. These can be talents, too. Some people are born with them. Everybody has to work at them.

- Roger Federer on the kind of talent you can practice.

Olympism 🕊️

• The IOC has released their first edition of Olympic Pulse, with already more than one thousand subscribers. (follow)
• The Olympic Studies Center released a list of Olympic Related-Conferences (link) and the Official Report of 2024 Paris. (link)
• The LA28 Olympic & Paralympic Games Organising Committee has unveiled its Impact and Sustainability Plan. (link)
• The Rio Olympic Museum officially opened its doors on 3 August. (read)
• Trump names himself chair of LA Olympics task force. (read)
• Japan FTC hits Dentsu, others with 3.3 billion yen penalty over Tokyo Olympics bid-rigging.
• Michael Phelps, Jay Glazer bonded over mental health. It became a star-studded support system. (read)
• How Mikaela Shiffrin got put back together for another run at Olympic glory. (read)

Sport Business 💸

• Bundesliga hands UK media rights to Sky Sports, BBC, Amazon and Mark Goldbridge. (read)
• Linkedin post from Caleb Pepperday about the financial stress of NFL players. (read)
• Tennis icon Roger Federer becomes seventh ever billionaire athlete, Forbes says. (read)
• Revealed: gambling logos and ads seen up to every 13 seconds during big sports games in US. (read)
• Enhanced Games file $800M lawsuit against critics. (read)
• Nike to lay off about 1% of corporate staff in its latest effort to refocus the business. (read)
• Why Rich People Only Attend NBA Games. (watch)
• Italy is one win away from women’s Euro final, 3 years after players were permitted to turn pro, by APNews. (read)
• Michael Johnson’s Grand Slam Track: $19m shortfall, unpaid athletes and a lost backer. (read)
• Charles Leclerc And Team Turn SIDEQUEST From Side Project To Studio, by Forbes. (read)

Bad Buzz ⏰

• Les joueuses du club de volley de Genève menacées de mort et de viol après une défaite. (read)
• Reporter mixes team captain during interview after a jersey swap. (watch)
• Rugby player banned for telling female referee to ‘get your baps out’. (read)
• Female Wimbledon star lifts up skirt as she is questioned over breaking all-white dress code. (read)
• On match point Daniil Medvedev berates umpire, riles up US open crowd which proceeds to boo for 6 minutes, successfully breaking concentration of opponent. (watch)
• 'I was knocked unconscious 13 times playing rugby. (read)
• Grown man blasted for snatching players’s hat from a little kid at the US Open. (watch)
• WNBA sex toy incidents may be linked to cryptocurrency group’s money scheme. (read)
• Real Madrid x Pachuca - Referee signalled the racism protocol sign after an incident involving Gustavo Cabral and Rudiger. (watch)
• All 5 former Hockey Canada players found not guilty of sexual assault. (read)
• Feds arrest ex-NBA star Arenas for alleged ‘high-stakes illegal poker’ at Encino mansion. (read)
• Tackling online abuse at UEFA Women’s EURO 2025: Here are the insights from the tournament. (read)
• British tennis star not looking at her phone after Wimbledon loss due to 'abuse from gamblers'. (read)

Sports Marketing 🎯

• The New Dodgers Celebration Explained In 65 seconds. (watch)
• A swiss-german instagram advertisement from Helvetia.schweiz with Swiss-ski athletes that I appreciated. (video)
• Google signs Stephen Curry to pitch its Pixel, health, and AI gear. (read)
• FanDuel teams up with exchange operator CME for event contracts push. (read)
• Special Olympics Great Britain Appoints Sonic Branding Company, WithFeeling. (read)
• Campaign Trail: Nike shows the life of the mind with skater Nyjah Huston. (read)
• Uber Eats Kicks Off New Sky Sports Partnership Season In Style. (read)
• Angel Reese on Her New Reebok Shoe, ‘Mebounds,’ and Being Unapologetically Herself. (read)
• Vertical video killed celebrity endorsement. (read)
• These Nike Sneakers Come With a Milk Makeup Lip Balm to Match. (read)
• Dove seeks Underarm Ambassador for US Open. (read)
• Josh Allen Is Snickers' Latest Quarterback for Long-Running "You're Not You..." Play. (watch)
• Bud Light brings back team cans, launches ‘Parachute’ campaign to kick off NFL season. (read)
• Barbie Joins Women's Hockey Team With Assist From Tim Hortons. (read)
• Liverpool’s new kit: How Adidas launched 10-year deal – and what’s our verdict? (read)
• NFL Names Abercrombie & Fitch Official Fashion Partner in Multi-Year Pact. (read)
• How Frances Tiafoe Captures the US Open Spirit with Grey Goose. (read)
• The Legacy of Maria Sharapova’s Little Black Tennis Dress, by Nike. (read)
• How Celsius is building on brand campaign success with college football. (read)
• Scary Good: Cole Palmer, by Nike Football. (watch)
• Lewis Hamilton Just Launched a New Non-Alcoholic “Mezcal”. (read)
• Serena Williams Goes Public With GLP-1 Use in Ro’s Push to Normalize Weight Loss Drugs. (read)

Sport Tec 🖲️

• The Los Angeles Dodgers Grounds Crew - ft. Mookie Betts, Alex Vesia and Emmet Sheehan. (video)
• ATP ball centralisation: A new era of consistency. (watch)
• Ski jumping’s suit-cheating saga rolls on as 5 Norwegians are charged over manipulation. (read)
• NFL’s first virtual measurement. (watch)

Sport Docs 🍿

• Why We Still Don't Really Know Who's Good at Football - Entanglement Analysis. (watch)
• F1 Pit Stops Explained. (watch)
• The New York Open 2028: Failure From Day 1. (watch)
• Why tennis slowed down on purpose, by the Athletic. (watch)
• 15 Years Stronger, The Return to Western States, by Kilian Jornet. (watch)
• When Zinedine Zidane Walked Like a King and Played Like a Poet. (watch)
• I got destroyed by the Worlds Best Female Climber Janja Garnbret, by Magnus Midtbø. (watch)
• I Investigated a UK Gym That’s Disappearing, by Will Tennyson. (read)
• How Soccer Match-Fixing Actually Works, by Insider. (watch)
• Found this gem: Spurs Philosophy System Basics by Gregg Popovich. (watch) and a documentary about Popovich. (watch)

Sport Highlights ⚡

• National Yo-yo champion 2025 Connor Seals. (watch)
• The cheekiest tennis shot you've ever seen? by Corentin Moutet. (watch)
• Jumping Over A Moving F1 Car, by RedBull. (watch)
• Never give up, kids playing table tennis. (watch)
• This boccia throw by an old Uruguayan man couldn't possibly be more precise. (watch)
• Jhoan Duran Has The Best Entrance In All Of Baseball. (watch)

Happy Sports 🩵

• Funniest Moments from EURO 2025, The Lionesses Are Comedy Gold. (watch)
• Michael Phelps teaches NFL Ravens how to swim. (watch)
• Brittany Force runs 343.16 MPH in 1000 feet (552.26 KM/H in 305 metres), obliterating the old record of 341 MPH. (watch)
• Former West Coast player Mitch Brown becomes first openly bisexual man in AFL history. (read)
• Steve Carell re-creates LeBron's decision with Paul Rudd at the 2010 ESPYS. (The comedy video and the original video)
• Team India Cricket Star Jasprit Bumrah Teaches NFL Star Micah Parsons How to Play Cricket. (watch)
• Nick Gallo unfazed as Thunder players pile towels on top of him during interview. (watch)
• Olympic gymnast Suni Lee brings doctor as her date to 2025 ESPYS. (watch)
• Tour de France Drinking Raids: When the riders used to stop at cafes and take what they wanted. (read)
• Major League Baseball appoints first female umpire in historic move. (read)

Thank you for reading! Have a good month of September,

Nico

ps. I am pivoting my content strategy for athletes, and I will have a big announcement to make soon, stay tuned ;)